I make marketing automation behave. I untangle chaotic workflows, clean up questionable data decisions, and build lifecycle programs that actually make sense (and perform). I’ve spent 9+ years deep in the automation trenches, turning “how is this even working?” into “wow, this runs itself.”

I’m obsessed with smart segmentation, clean builds, and fixing things before they break. I like my marketing human, my workflows documented, and my experiments intentional. When I’m not breaking and rebuilding automations, I’m probably watching The Real Housewives, hanging with my dog Bear, or side-eyeing bad email personalization.

Marketing needs fewer fires and more finesse? Hi, it’s me! 💅✨